Comments on: Proving cultural signaling – sometimes ads can be laughable and still be effective /blog/proving-cultural-signaling-sometimes-ads-can-be-laughable-and-still-be-effective/ Mon, 30 Mar 2015 00:00:52 +0000 hourly 1 https://wordpress.org/?v=5.9.4 By: Schimmy /blog/proving-cultural-signaling-sometimes-ads-can-be-laughable-and-still-be-effective/#comment-22311 Mon, 30 Mar 2015 00:00:52 +0000 /blog/?p=262#comment-22311 In reply to EvB.

Oh damn, this is a great one as well. I love the youtube comments!
“I drive a Cadillac, which makes me the prototype of American capitalism and basically is like I was an astronaut who went to the moon” :-P
The thing is, this ad GETS that attitude about America more than a 2000 word essay in the Atlantic. It really is a 30 second sociology lesson…

]]> By: EvB /blog/proving-cultural-signaling-sometimes-ads-can-be-laughable-and-still-be-effective/#comment-22310 Sun, 29 Mar 2015 23:51:02 +0000 /blog/?p=262#comment-22310 I thought this was a brilliant ad when I saw it. Not as good as the Cadillac ad (http://operacoast.com/cards/tSRqy), but it’s going off of similar things. The brilliance in these ads is that they are self-aware and somewhat tongue in cheek. Your reaction to the ad becomes part of the cultural signal. People’s outrage at the ad outs them as pretty lame to those who “get” the ad.

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