Proving cultural signaling – sometimes ads can be laughable and still be effective
A few weeks ago I was in a bar and this ad came on: It’s a totally ridiculous ad, almost a parody of itself. How could it ever convince someone to buy the truck? Must the people who own that truck be total idiots if they fell for this advertising? How nakedly obvious is it? At first, this is what I thought, as we laughed at the ad. However, I now think I was wrong. All of those things are…